We all know the world has gone digital and it seems that anything can be found, ordered and delivered to your door without you having to move an inch. For the business owner, this means you can display your business details, produce an online brochure and even provide a map so people can find your store. Don’t forget though that ordering online for delivery or click and collect isn’t the future, it’s the now. Also, with the likes of Facebook and Google, you can even target your Digital Marketing efforts at those who best fit your ideal customer profile. Despite this overwhelming evidence, there are still some people who don’t see how their business can benefit from Digital Marketing. With that in mind, here are 3 really good reasons as to why you should start today.
1) Get your business known
One of the most importantreasons to get your business online is to build a reputation. These days, even if you get a recommendation from a friend, the first thing we do is take out our phones and search for reviews of that business. This is one of the ways customer behaviour has changed and businesses need to recognise that how we engage with customers has to change too. The easiest way to do this is to build a strong brand image and connect with your consumers over the internet. This way, you’ll build an online reputation, gain new followers and turn curious browsers into customers.
2) All the cool kids are doing it
Seriously though. Yourcompetitors are already online. So, you may be a little behind the curve but
you have one major advantage. You can learn from their mistakes. When your competitors started, they built websites, used SEO to get higher up the rankings, built profiles for social platforms and ran paid ads to drive lead generation. Some of their efforts will have been trial and error but if what
they have now is successful, you need to look at how they talk about their brand, the type of content they’re posting and how well they engage with theiraudience. This is what you need to replicate for your brand on the platforms that work best for you.
3) Lead the conversation
Digital Marketing gives youthe perfect opportunity to interact and engage with your customers. Your
audience can immediately connect with you through your different digital channels and you can connect with them in real time via Direct Messaging (DM), comments or email. All interaction with your customers helps to build a strong and long-lasting relationship with them. This is why Digital Marketing is such an important resource in terms of interacting with your audience and educating
them on your products. Taking charge of the conversation allows you to craft the story you want to put out to your target audience and what you post online can also position you as an expert in your field, not only enhancing your reputation but also that of your business.
Ready to get started?
At Branding IQ, we can build your brand from the floor up or refresh one you already have and provide you with content that will generate a loyal following and an inbound marketing plan that will boost your sales from warm leads. So, if you’d like to see how this could be the answer you’ve been looking for, get in touch.
For a no obligation consultation, just fire over a quick email to brendan@brandingiq.rocks, message me in the contact section or call +31 6 27 11 91 11.
Looking forward to speaking to you.